Callaway Roots Run Deep

By the 1940s much of Georgia’s farmland had been severely depleted by years of sustaining cotton crops; the once-fertile landscape was scarred with gullies of red clay. And as the land eroded, so did the economy, and the spirit of Georgia’s farmers.

Enter Cason Callaway, a Georgia native and successful industrialist with the soul of a farmer. Callaway had made his fortune from cotton, yet the situation caused by that very crop disturbed him. He saw the desperate condition of the land he so loved, and, being by nature a problem-solver, was inspired to experiment with alternative methods of farming. The innovations he developed rejuvenated the soil and led to significant improvements in the health of Georgia’s crops...and their profitability.

The Story Unfolds
They also marked the birth of the legacy which included the Georgia Better Farms Program, created to help farm operators develop sound farming and business practices; the Ida Cason Callaway Foundation, devoted to promoting conservation, restoration and research on native plants and wildlife; and ultimately led to the beauty and inspiration that is Callaway Gardens.

...and continues
In developing EarthHold and MoistuRx, two new products which directly address the problems of small farmers, gardeners and homeowners, Cason’s grandson Ken Callaway blends his powerful family ties with the land with his personal lifelong passion for "figuring it out"-- a trait he also clearly inherited from his famous grandfather --plus a couple of decades working with surface active chemistry and absorbent polymer technology.